While representing Maxim Cranes, the largest crane rental company in the United States, I recommended infusing the annual ESG report with a section where senior leaders of the company envisioned a new future for the crane rental industry, based on the impacts of the decisions being made today. What’s key to this statement of the future is the company’s embrace of quality principles expressed through the Kaizen 5S framework. Imagine if all companies embraced these quality principles?
To see the full report, visit: https://www.maximcrane.com/wp-content/uploads/2025/08/MAX-11065-25-ESG-REPORT-2024_v5_HR_.pdf
Sources: Maxim Crane, Pocket Hercules
